The project
 
    Fantasy Alley is a mobile app for audiobooks and ebooks dedicated to fantasy worlds, designed for anyone passionate about imaginary universes. The goal is to bring readers together and create a soothing bubble — a true escape from everyday life.

    My role was to design this immersive universe, starting with an interactive, animated map that serves as the central navigation hub of the app (library, catalogue, profile, etc.). From this foundation, the visual identity naturally emerged, blending fantasy aesthetics with video game-inspired influences to create a coherent, cosy universe that resonates with its audience.

    This world-building work also supported the project’s communication ahead of its crowdfunding campaign. Following a successful launch on Ulule (500% funded), the app is currently in development.