The project
 
    As part of the redesign of its website, VeraOne wanted to rethink the imagery of its cryptocurrencies by including numerous illustrations on its platform. Beyond mere decorative and anecdotal illustration, the brand needed a strong visual identity, inspired by common references, to broaden its audience and give users a real sense of belonging to an expert community. And above all: it needed to be a bit dreamy while keeping it professional.

    The illustrations created allow the brand to be recognizable at first glance, but also to convey its intentions and values through immersive and magical images. They punctuate both the explanatory sections of its cryptocurrencies and its homepage and educational articles.