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When rethinking its website, VeraOne had the wish to re-think the entire image of its cryptocurrencies by including many illustrations on its platform. More than decorative illustrations, they needed a strong graphic identity, inspired by crypto references, so the users could identity to the brand and belong to its community. Most of all : we had to make people dream, but still be well-grounded.
The illustrations allow the brand to be recognisable at first sight, but also to make the users understand both its intentions and values through immersive and dreamy images. They punctuate the explanations pages of the cryptocurrencies, but also its main pages and blog articles.
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